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Opinion

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In an era marked by rapid scientific advancement and expanding creative horizons, the union of the sciences and the arts is not just beneficial but essential. It is into this vibrant intersection that Brilliant Poetry arrives – a competition that celebrates and actively fosters the dialogue between the structured beauty of science and the evocative essence of poetry.

Almost everyone I know in PR and communications has a story about uncovering major information gaps while drafting an urgent press release, or using the press release deadline as a way to create alignment and agreement on what you want to say.

That’s a big problem. If you’re using a press release to drive your key messages, it’s already too late. Years too late. You’re leaving untold opportunity, revenue, prestige and public support on the table.

In the latest issue of Science Communication Matters I talk about how science can combat doom-ism, the Gen Z activists who are taking on climate change, Sydney Water’s clever engagement with the recent world cup and Denver Zoo’s CT scan on an angel fish to fix its tilted swimming. 🐠