I often hear about negative media experiences when discussing communication with scientists and researchers. Some tell me these encounters were so unpleasant, it’s made them avoid the media altogether.
This worries me because negative publicity or criticism does not prevent people from spreading disinformation. In fact, it seems to spur them on.
Creating a content strategy is essential if you want your target audiences – industry, government, the public, media, and philanthropists – to find and value you and your research. To help you get started we have pulled together 10 key elements of a content strategy.
My hope for 2023 is that the term “dumbing down” is actively discouraged within the STEM community to the point of extinction.
A content strategy guides you in how to deliver different types of content over a long-term period, setting you up as a one-stop-shop for information and influence around a topic that is important to your business and funding objectives.
The generational divide around media consumption is an opportunity for universities to upend how they engage with audiences.
I often speak with scientists and researchers about ways to address the issue of fake news and misinformation online. While I understand it can be daunting, I believe the STEM (Science, Technology, Engineering and Mathematics) sector has the potential to shake up the status quo of storytelling.
I often speak with scientists and researchers about ways to address the issue of fake news and misinformation online. While I understand it can be daunting, I believe the STEM (Science, Technology, Engineering and Mathematics) sector has the potential to shake up the status quo of storytelling.
Dr Edward Chang’s work in decoding brain function, particularly in terms of speech, could help patients with injuries that prevent them from communicating efficiently, such as locked-in syndrome . “Similar technology can be used to monitor and stimulate and reduce seizures as well,” Chang told The Brilliant.