Almost everyone I know in PR and communications has a story about uncovering major information gaps while drafting an urgent press release, or using the press release deadline as a way to create alignment and agreement on what you want to say.
That’s a big problem. If you’re using a press release to drive your key messages, it’s already too late. Years too late. You’re leaving untold opportunity, revenue, prestige and public support on the table.
Since 1969, San Francisco’s Exploratorium has been at the fore of interactive and informal science learning. Over the past 20 years, Dr Anne Richardson has contributed to the centre’s innovative approach, fusing science and art to spark curiosity and wonder in its visitors.
For the past decade, Paul Propster has been revolutionising the way space scientists tell – and sell – their stories at NASA’s iconic Jet Propulsion Laboratory. He tells The Brilliant why he made good storytelling a priory at the world’s largest space agency.
In my latest opinion piece I look at whether the era of the plastic bottle is coming to an end, the tale of the welsh tidy mouse (yes, pun intended) and that fabulous frog obsessed human …Unknown Dazza.
Zimbabwean entrepreneur, Knowledge Chikundi, changed the course of his life, as well as the lives of hundreds of thousands of young Africans.
In my latest opinion piece I talk about the scourge of press releases, the brilliant gender pay gap work of Nobel Prize-winner Claudia Goldin and the lengths some female animals will go to avoid unwanted attention from males.
How polls and competitions are a very cool way to communicate complex topics. Amongst all this doom-ism isn’t it nice to focus on the positive?!
Inventor, entrepreneur and leader, university student Okezue Bell is using his STEM skills to make a difference.